Some of the pay-per-click programs we’re about to share with you rival the earnings potential of the Amazon Associates program.
But before we go any further.
There’s one more thing…
We need to check this off before we get to the details of the programs themselves.
It’s a basic, but entirely relevant, tip for improving your chances of being able to work with any of these companies.
Avoid discussing controversial or contentious topics on your site.
If your site is already on the sharp side of edgy you’ll find that your options will be limited in terms of approval.
For those of you still in the early days of your content publishing career, do yourself a favour by avoiding topics such as politics, religion, sexuality, violence, guns, obviously illegal activities, malware, torrents, etc.
The advertisers represented by the programs listed below are 100% risk-averse and always will be.
Google Adsense
Google AdSense was my first incursion into the world of contextual advertising and getting paid per click instead of per sale via affiliate links.
This was way back in the early 2000s.
A time when AdSense was the only game on the affiliate marketing block.
These days they have multiple competitors, many of them now outpacing Google’s offering.
The first issue is that AdSense is notoriously difficult to get approved for.
But more importantly, is that it’s become very difficult to earn a full-time income from just AdSense alone.
This is down to their RPM (rate per mile), which is basically how much money you can earn from 1,000 visitors.
In the good old days of PPC affiliate marketing RPMs of $30 were pretty common.
Even idiots like me could make money because you got paid anywhere from $1 to $10 per click.
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Right now you’d be lucky to earn 10c per click unless you’re operating in a lucrative niche e.g. affiliate marketing, insurance, or web hosting.
But it’s easy enough to make money in those niches without AdSense if you already have traffic.
Where Google leads the rest of the market is the success of its YouTube AdSense program with social media influencers.
They’re untouchable there…for now.
Traffic requirements: None
RPM: Up to $7
Affiliate program: None
Payment threshold: US$100
Payment Frequency: Net 30
Outbrain
Outbrain accomplishes things a little bit differently from pretty much any of the other pay-per-click affiliate programs listed here.
Most of these programs focus on having you host ads on your site, getting paid for each click.
But Outbrain also allows publishers to purchase ad space from other affiliate publishers on the network.
So it holds a lot of promise for advertisers and affiliate marketing publishers alike.
Which is probably why they’ve managed to stay in business for almost two decades now.
And also why they get to work with companies like 3M, Lego, Merck, Panasonic, Disney, and IHG, for example.
They claim to offer publishers the “highest RPMs”, which is all well and good…except they don’t provide any proof.
But after some digging around I found that most publishers enjoy a pretty healthy RPM of between $5 and $10 with the platform.
One nice touch though is that they’re constantly analyzing how ads on your site are performing, tweaking them to give you the best RPM.
You will, however, be waiting for up to three months to get paid.
URL: Outbrain sign-up
Traffic requirements: 3 million monthly visitors (not a typo)
RPM: Up to $10
Referral program: No
Payment threshold: US$50
Payment Frequency: Net 60
Ezoic
Ezoic emerged as a rival to Google AdSense way back in 2010.
A decade later Ezoic has started to enjoy a surge in popularity among affiliate marketing publishers, especially those with huge content sites.
So why are they swapping over to this PPC affiliate program?
The most obvious reason is that Ezoic offers a vastly improved RPM when compared to AdSense or even Media.net.
You can earn up to $15 per 1,000 visitors, putting it on par with many popular affiliate programs.
But your website needs to get 10,000 unique visitors per month at the bare minimum.
Ezoic also focuses on optimizing ads on your site via machine learning (at least they didn’t call it AI), so you won’t have to fiddle with the manual placement of ad blocks.
And finally, their referral program pays you 3% of your referral’s lifetime revenue.
URL: Ezoic sign-up
Traffic requirements: 10,000 monthly visitors
RPM: Up to $15
Affiliate Program: Yes
Payment threshold: US$20
Payment Frequency: Net 30
Media.Net
Media.net is usually the foremost port of call for affiliate marketing publishers who want to make more as a PPC affiliate.
Most newbies use AdSense as their default setting when trying to monetize their website.
It then takes them months to figure out they could potentially double their income by signing up with other pay-per-click programs.
Like Media.net, for illustration.
The increased earnings are made possible because they pull ads from the Yahoo Bing Network.
Plus, you don’t need to ditch AdSense to use Media.net – their ad units will happily co-exist on the same page.
Which is usually what experienced affiliate publishers do to earn more from each click.
In terms of RPM, this platform offers upwards of $10, but you might earn more if you blog on topics like credit cards, personal finance, etc.
We tested Media.net internally not too long ago and also requested info from big blogs that have used it.
The result was a 5x increase in earnings from the same volume of traffic.
So this is a PPC affiliate program that’s worth your while.
URL: Media.net sign-up
Traffic requirements: 5,000 monthly visitors
RPM: Up to $10
Affiliate Program: Yes
Payment threshold: US$100
Payment Frequency: Net 30
Skimlinks
Skimlinks is one of the older pay-per-click affiliate programs out there – outliving most of its competitors.
As of right now, they offer affiliate marketers a way to monetize their content without relying directly on affiliate programs.
Simply install their script on your site and it will then recommend products you can link out to from within your content.
How it works is that they pay a 75/25 split on all money earned through commissions.
And you also don’t have to do any tracking or other nerdy stuff because they take care of that for you.
The line between Skimlinks and pay-per-click affiliate programs is a little blurry because they represent affiliate programs instead of just advertisers.
But then they’re effectively the same thing.
They also run a referral program, one that pays you a 35% cut of your referrals’ commissions for their first 12 months with this PPC affiliate platform.
Just bear in mind that they pay a net of 90, so you’ll be waiting at least three months for your cash.
Note: They no longer support Amazon as of March 31st, 2020.
URL: Skimlinks sign-up
Traffic requirements: None
RPM: Varies depending on the niche
Affiliate Program: Yes
Payment threshold: US$65
Payment Frequency: Net 90-ish
Revenue Hits
And that brings us to RevenueHits – the last of the pay-per-click affiliate programs in this roundup.
But this is a program with an important difference.
RevenueHits is a CPA (Cost per Action) program – you’ll only get paid if somebody clicks on an ad and then completes an action.
So it’s similar to referring a visitor to an advertiser using traditional affiliate links in that you only make money when the advertiser gets paid.
This is unlike AdSense, and others, where you get paid every time somebody clicks on an ad unit.
Within reason – they check for click farms, etc.
But the fact remains that there’s very little point in driving crappy affiliate traffic to RevenueHits offers.
It’s just not going to convert.
Is this affiliate program worth your time and effort?
The short answer is “Yes”, as long as you have a relatively high volume of warm traffic coming to your site.
That’s how you go about hitting those $10 RPM figures with affiliate programs such as this one.
They also offer several different ad formats including display, floating, footer, pop-under, and all the other usual suspects.
This platform is also slightly more tolerant of “edgy” content, so they’re worth a look if you’ve been turned down by others.
They also operate a referral program where you get paid 10% of everything a referral earns within their first 12 months of working with RevenueHits.
URL: RevenueHits sign-up
Traffic requirements: None
RPM: Up to $10
Affiliate Program: Yes
Payment threshold: US$20 (PayPal)
Payment Frequency: Net 30
Infolinks
Infolinks is another pay-per-click affiliate program in the same vein as Skimlinks.
They also claim to be the 3rd largest pay-per-click company of their type in the world.
And to be fair, they do serve ads for a pretty impressive list of brand names, such as Nike, Netflix, and others.
What sets them apart from similar programs is that Infolinks analyzes your website traffic in real-time, serving up whatever ads best suit your visitor.
An RPM of up to $5, however, might not seem like anything to write home about in terms of making money.
But there are two things to consider here:
- You’ll end up using their ads alongside other PPC programs such as AdSense
- This is still 2x – 5x more than you’ll earn from a typical AdSense unit
They also allow you to make money with their referral program.
You’ll get paid 10% of the revenue generated by any affiliate publishers you refer to this platform.
URL: Infolinks sign-up
Traffic requirements: None
RPM: Up to $5
Affiliate Program: Yes
Payment threshold: US$50
Payment Frequency: Net 45
Propeller Ads
You might not be familiar with PropellerAds but 150,000 affiliate publishers already are.
So, how do they compare to the other PPC affiliate programs in our roundup?
For starters their ads are Google AdSense compatible, so you can display multiple affiliate ads on the same page.
They also moderate their ad inventory to prevent any issues with malware, etc.
But they do serve adult content, so you’ll need to make sure that works for your audience.
Something else worth mentioning is their claim of being able to bypass ad-blocking technology, adding around 20% to your bottom line.
In terms of how much you can make with your ads, RPMs are up to $7 but not much more than that.
But when you do earn money you get paid quickly – they pay out every Thursday once you’ve earned more than $5 in a given week.
That’s the fastest payment schedule of any of the PPC affiliate programs listed here.
And finally, you get a 5% cut of all revenue generated by referrals for their lifetime with PropellerAds.
URL: PropellerAds sign-up
Traffic requirements: None
RPM: Up to $7
Affiliate Program: Yes
Payment threshold: US$5
Payment Frequency: Net 7
Mediavine
Mediavine is the next step up the ladder for affiliates who are generating significant amounts of traffic and now want to make more money from that.
But this PPC affiliate program is far more selective about the publishers they work with, for starters.
That’s not to say that other pay-per-click affiliate programs don’t work with high-quality websites and publishers.
It’s just that Mediavine takes things to the next level.
A perfect example of this is their barrier to entry – your site needs to have a bare minimum of 50,000 unique visitors per month.
So that roots out spammy content publishers uploading churn-and-burn affiliate marketing websites.
Which leaves more money in the pot for you.
And that brings us to discussing earning potential – Mediavine pays more per click.
They now occupy the space that Google AdSense once did with RPMs of up to $30.
So a website with 50,000 visitors can expect to earn around $1,500 per month (probably more) as a PPC affiliate.
Or roughly as much money as you’d expect to make promoting products via Amazon’s Associate’s program.
Their payment terms are net 65 though which means that your February earnings would not be paid until May.
URL: Mediavine sign-up
Traffic requirements: 50,000 monthly visitors
RPM: Up to $30
Affiliate Program: No
Payment threshold: US$25
Payment Frequency: Net 65
AdThrive
You might need to sit down if you’re still reeling from the fact that Mediavine seems to have such a high barrier to entry.
AdThrive requires websites to have a minimum of 100,000 unique visitors per month.
And even when you are approved they still vet your site to make sure your audience is a good fit for their advertisers.
They even check that you’re not on the shitlist with any other major pay pay-per-conciliate programs.
So again, the focus is on a high-quality symbiotic relationship between advertisers, publishers, and AdThrive themselves.
In terms of RPM, they pay in the region of $12 – $30 per 1,000 visitors.
Which places them well ahead of 90% of many other payday-per-click filiate programs.
We’ve heard from several Hacker students that they’ve increased their site revenue dramatically (like 3x – 5x) by simply swapping over to AdThrive.
URL: AdThrive sign-up
Traffic requirements: 100,000 monthly visitors
RPM: Up to $30
Affiliate ProgramNo
Payment threshold: US$25
Payment Frequency: Net 45
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